Brochure printing has been part of each successful advertising campaign. Give away brochures in conventions, emphasize key points about your latest collection, or feature them on every new client purchase. Brochures are an affordable, effective, and creative promotional tool. With so many choices for printing brochure materials, you need a custom fold that matches your brand, brochure design, and audience. Learn the top three tips for designing brochure printing in Scottsdale.
Before you get started with your brochure printing in Scottsdale, it’s best to understand your audience. Your target audience should be highly interested in your offerings. If you’ve designed brochures to reach out to the entire family, they probably won’t care too much about your printing costs. On the other hand, if you’re printing brochures to target the teenage crowd, a more aggressive approach is needed. Designing brochures to appeal to each group individually will result in higher quality brochures, more impressive designs, and better feedback from customers.
After understanding your audience, you should also understand your printing process. You have several options for printing a brochure: offset printing, digital printing, direct mail, and catalog printing. Each method has its pros and cons, but most printers use at least a combination of all of them. For example, offset printing requires a higher quality print product and faster production. Digital printing allows you to create digital files that can be read by a compatible software, but the final print is not as appealing as a brochure printed with full-color CMYK paper stock. When in doubt, choose a printer that offers you the option to work with each method.
After considering all of these aspects, it’s time to consider the paper stock and the techniques used to add gloss coat. Gloss coat is a surface coating that adds a glossy protective layer to your brochures. Since your brochures are meant to be given away to your customers as a promotional or information product, the most important aspect of your brochure printing should be the design, content, and appearance of your print collateral. You don’t want to choose a poor quality paper stock or lack sufficient gloss coating because it will negatively affect the image of your brochures. A superior print material with high-quality gloss coating is essential to the success of brochure printing.
Another consideration is the techniques used to add bleed and flex to brochure printing. You can use either full-color CMYK printing to print brochures. Full-color printing gives you greater leeway in designing your brochure printing. CMYK printing relies on color separation to ensure the highest quality prints and a beautiful finish. Flex is used to add extra dimensional support to brochure printing. It provides a lightweight foundation for flexible inserts, which give your brochures extra support and increased dimension.
The final consideration in designing brochure printing for your brand story is to focus on the ultimate goals of your campaign, i.e., how do you intend to reach your target audience. Are you looking to promote your company through brochure printing, or is your brochure printing simply an informational tool meant to enlighten your customers? Once you know your goals, you can focus on developing the visual language of your brand story. The style, layout, and messaging of print brochures will set you apart from your competitors. For more details on brochure printing in Scottsdale visit Copyfast Printing.