Commercial printing is essentially a printing method used mainly for small companies, like leaflets and brochures. But there is not just one kind and each one is being used for a distinct purpose. The main categories of commercial printing that we will be looking at are: offset printing, lithography, digital printing and offset printing plus color printing. All have their own advantages and disadvantages.
One popular and highly effective commercial printing method is to mount printing directly onto a substrate. This means that the whole print job is mounted onto the same stock and produced in one sheet. This is the most commonly used method for anything that needs to be printed in a very short time – from marketing documents to large format printing. Because all the components are printed onto the same stock, there is a greater chance of them being uniform across the piece or page.
Another popular technique used by most commercial print shop in Dallas Texas is to use offset printing. In this case, a printer creates a draft of the advertisement or other printed materials, which is then transferred onto paper. This way of producing printed materials means that there is greater emphasis placed on the quality of the image reproduction and the crispness of the text. There is also less waste making it a very eco-friendly form of commercial printing.
Lithography is a very popular commercial printing technique, mainly because of the speed and high quality of the reproduction. Most commercial printers use this particular type of printing technique. It is also an extremely cost effective technique, especially when you consider the relatively low numbers of pages that need to be produced. As with all litho printing techniques, there is a greater emphasis placed on accuracy and the quality of the final printed document. Most design concepts used in litho printing are crisp and detailed with vibrant colors, helping the printed document to really pop.
Thermal printing or thermograph printing has become increasingly popular as an alternative to the commercial printing processes highlighted above. The commercial printer works with special toner cartridges which contain coloured ink emulsions. When the toner is applied to the printing medium, it captures an infrared heat signature of the surface to which it is applied. Once captured, the print starts to develop, usually with only a few layers of color. The toner is dried extremely quickly after which it is scanned at high resolution for production on demand. As the name suggests, thermal printouts are of a high quality, as only a very small number of layers are required to achieve a great level of print performance.
With the introduction of more new technologies and processes into commercial printing, it has become increasingly important for printers to adopt these to get the best results from their equipment and to remain competitive in the market. Color printing is one area where many different types of technology have been developed to create quality prints. The introduction of digital printing has revolutionized the commercial printing industry and many different types of printing workstations are now available, allowing all types of businesses to create professional print materials that stand out from the crowd. Depending on what a printer’s specific needs are, there are many different types of print shop in Garland that can provide the finishing touches to documents, images, logos and many other products.