Tag Archives: Promotional Items Printing

Understanding Commercial Printing

If you have been looking for a commercial printing company in Little Rock with years of experience in creating professional quality promotional items, custom signs and banners, and other print products that can promote your business, look no further than RiverCity Print & Imaging. We create custom signs and banners that stand out, attract attention, and bring your company’s name to new customers. Every design is custom designed by our talented artists so that it can be applied to your exact specifications.

RiverCity Print & Imaging is known as an excellent printing company with many of their clients being small businesses that wish to get noticed or expand their business. Their sign and banner designs are eye catching and attract attention. They provide high quality printing services that include but are not limited to book binding, letterhead printing, and vinyl stickers. They are able to work with short deadlines, and can meet your specific requests for any size project. They also offer graphic design services for any type of printable material.

We can create custom signs and banners that will keep your business and customers alert during any period of time. Whether it is raining snowing, or sunny, our customers appreciate the fact that they can always see our logo and message. With our in-house digital ink technology, we can even make changes to the design at any time and see the results immediately. No more waiting until the ink dries on a printed plate.

To develop your custom sign or banner, they will begin by receiving your artwork and digital images via email, then they will work with you to determine the best design that works well with your printing process. The graphic designer will prepare all the colors and styles that will work well with your sheet so that when it arrives at the printing press it will look great. The printing process will include the inkjet transfer paper, heat transfer paper, lamination, foil stamping, and finally the lamination on the reverse side of your sign.

For your business’s logo, they will use a software program to create a master copy. This copy will be the blueprint of your advertisement so that every copy of your print ads and promotional material will look exactly the same. The lamination on these sheets is done with a special technique using a special type of paper. They are called “low-gloss laminates”. Using this low-gloss lamination technique will produce clean and flawless ads that will enhance the look of your promotion. They are easier to print, cheaper than other types of lamination, and are also more durable.

Depending on the duration of the project, the printing press will use a variety of different techniques to bind the sheets together. If there are going to be several copies of your advertisement, the process can involve coil or tubular stretchy bindery. Many companies also use aluminum tape as binding for their custom sheets.

How to Effectively Create Brand Identity Using Brochure Printing

Brochure printing has been part of each successful advertising campaign. Give away brochures in conventions, emphasize key points about your latest collection, or feature them on every new client purchase. Brochures are an affordable, effective, and creative promotional tool. With so many choices for printing brochure materials, you need a custom fold that matches your brand, brochure design, and audience. Learn the top three tips for designing brochure printing in Scottsdale.

Before you get started with your brochure printing in Scottsdale, it’s best to understand your audience. Your target audience should be highly interested in your offerings. If you’ve designed brochures to reach out to the entire family, they probably won’t care too much about your printing costs. On the other hand, if you’re printing brochures to target the teenage crowd, a more aggressive approach is needed. Designing brochures to appeal to each group individually will result in higher quality brochures, more impressive designs, and better feedback from customers.

After understanding your audience, you should also understand your printing process. You have several options for printing a brochure: offset printing, digital printing, direct mail, and catalog printing. Each method has its pros and cons, but most printers use at least a combination of all of them. For example, offset printing requires a higher quality print product and faster production. Digital printing allows you to create digital files that can be read by a compatible software, but the final print is not as appealing as a brochure printed with full-color CMYK paper stock. When in doubt, choose a printer that offers you the option to work with each method.

After considering all of these aspects, it’s time to consider the paper stock and the techniques used to add gloss coat. Gloss coat is a surface coating that adds a glossy protective layer to your brochures. Since your brochures are meant to be given away to your customers as a promotional or information product, the most important aspect of your brochure printing should be the design, content, and appearance of your print collateral. You don’t want to choose a poor quality paper stock or lack sufficient gloss coating because it will negatively affect the image of your brochures. A superior print material with high-quality gloss coating is essential to the success of brochure printing.

Another consideration is the techniques used to add bleed and flex to brochure printing. You can use either full-color CMYK printing to print brochures. Full-color printing gives you greater leeway in designing your brochure printing. CMYK printing relies on color separation to ensure the highest quality prints and a beautiful finish. Flex is used to add extra dimensional support to brochure printing. It provides a lightweight foundation for flexible inserts, which give your brochures extra support and increased dimension.

The final consideration in designing brochure printing for your brand story is to focus on the ultimate goals of your campaign, i.e., how do you intend to reach your target audience. Are you looking to promote your company through brochure printing, or is your brochure printing simply an informational tool meant to enlighten your customers? Once you know your goals, you can focus on developing the visual language of your brand story. The style, layout, and messaging of print brochures will set you apart from your competitors. For more details on brochure printing in Scottsdale visit Copyfast Printing.