In a world oversaturated with marketing material vying for attention, the savvy marketer knows that there are still ways to stand out and make an impact. Large format printing is one of the most powerful tools available to elevate a business’s marketing efforts. The versatility of large format printed advertising material is undeniable — allowing for a wide variety of applications from simple signage to elaborate exhibition booth displays.
Forget about boring promotional materials that do not stand out from the crowd. High-quality custom displays and signage, utilizing the power of large format printing can help elevate your business in the eyes of new customers. From trade shows and events to offices and the exterior of your business, eye-catching custom banners, displays, and wall decoration can show potential clients that you care about quality and professionalism.
Unlike smaller print items like flyers and brochures, which are generally used to capture the interest of passing customers or potential clients, large format printed advertising is designed to stand out on its own. This type of printing involves large sheets of material that are produced with a specific wide-format printer, which prints on various substrates such as canvas, tiles, plastic, or vinyl. These large sheets are then cut to a specific size and design, making them perfect for use on walls, windows, or doors.
When compared to a standard printer, the large-format printer has a maximum width of 18-100 inches and creates high-resolution prints by spraying ink onto the substrate in a coded pattern that matches the design you have specified. The end result is a piece of printed advertising that is vibrant, clear, and eye-catching.
While larger format print may be more costly than small-scale print, the return on investment is higher, as it can be seen by a greater number of people. The cost-effectiveness of large-scale printing also makes it more budget-friendly for businesses, allowing them to maximize their marketing efforts without expanding their budgets too much.
The most important factor in a successful large-scale printing campaign is paying close attention to detail. With items that are so big, any errors can be more visible and cause a negative impact than they would on smaller print products. The best way to avoid this is by double-checking everything before sending it to the printer.
If you are looking to add a bold, eye-catching element to your marketing campaigns, contact Affordable-Printing today. We are a full-service printing company in Salt Lake City and can handle all aspects of your large-scale printing needs. From preparing your artwork to making sure it is printed accurately, we will ensure that your next large-scale advertisement is a marketing success. Contact us today for a free quote. We look forward to hearing from you! Posted in Marketing. Bookmark the permalink.